全球关注！贵州铜仁抹茶何以走进国际视野 Why Matcha from Tongren, Guizhou Is Drawing Global Attention

随着全球抹茶消费需求持续升温，贵州铜仁抹茶正频频出现在国际媒体报道中。

As global demand for matcha continues to rise,matcha produced in Tongren,Guizhou Province,isincreasingly appearing in international media coverage.

日本媒体Hanaseru评价贵州抹茶“生长环境良好、品质稳定、具备规模化生产优势”，非洲媒体Switch TV News则指出，贵州抹茶在品质、产量和价格等方面“具有较强的全球市场竞争力”。来自不同地区的媒体关注，折射出中国抹茶产业在全球食品市场中的影响力不断提升，而“贵州铜仁”正成为这一变化中的重要坐标。
Japanese media outlet Hanaseru has described Guizhou matcha as benefiting from"strong growing conditions, stable quality and advantages in large-scale production," while African broadcaster Switch TV News noted that Guizhou matcha is "highly competitive in the global market in terms of quality, output and pricing." Such attention from different regions reflects the growing influence of China's matcha industry in the global food market, with Guizhou and Tongren emerging as a key reference point in this shift.

数据显示，截至今年11月底，铜仁抹茶产销量已超过2150吨，产值突破4.6亿元，其中出口量接近1000吨，产品覆盖50多个国家和地区，在全球抹茶供应体系中占据重要份额。2024年，铜仁抹茶产销量位居全国第一。随着抹茶消费在欧美、日本等市场持续增长，铜仁正成为国际抹茶市场稳定的重要来源之一。

According to official data, by the end of November this year, Tongren's matcha output and sales had exceeded 2150 tons, generating more than 460 million yuan in value. Exports reached nearly 1000 tons, with products shipped to over 50 countries and regions worldwide, giving Tongren a significant role in the global matcha supply chain. In 2024, Tongren ranked first nationwide in both matcha output and sales. As matcha consumption continues to grow in Europe, the United States and Japan, Tongren is becoming an increasingly stable source for the international market.

世界为何关注铜仁抹茶？答案首先在于“质”。

Why is the world paying attention to matcha from Tongren? The answer lies first and foremost in quality.

铜仁地处北纬27度左右，具备高海拔、低纬度、多云雾的自然条件，梵净山世界自然遗产地周边形成了适宜茶树生长的高原生态环境。良好的生态本底、较低的人为干扰，为抹茶原料的稳定品质提供了天然保障。与此同时，贵州长期积累的茶产业基础，使铜仁具备发展高品质抹茶的现实条件。

Located around latitude 27° north, Tongren enjoys a natural environment characterized by high elevation, low latitude and frequent cloud cover. The areas surrounding Mount Fanjing, a UNESCO World Natural Heritage site, form a plateau ecosystem well suited to tea cultivation. Low levels of human disturbance and a strong ecological foundation provide natural assurance for consistent matcha quality. At the same time, Guizhou's long-established tea industry has laid a solid foundation for the development of high-end matcha.

在此基础上，以贵茶集团为龙头，铜仁构建起覆盖茶园种植、管护、采摘、精制的抹茶生产体系。从茶园源头开始，严格对标欧盟标准，对农残控制、生产工艺和质量追溯进行全流程管理，确保抹茶产品符合国际高端市场要求。通过欧盟有机等多项国际认证，铜仁抹茶逐步建立起“高品质中国抹茶”的国际认知。
Building on these advantages, Tongren—led by GuiTea Group—has established an integrated matcha production system covering cultivation, field management, harvesting and refining. From the very start of tea planting, production is aligned with EU standards, with strict, full-process controls over pesticide residues, processing techniques and quality traceability. Through EU organic and other international certifications, Tongren matcha has gradually built a global reputation for high-quality Chinese matcha.

品质得以稳定输出，离不开现代化生产能力的支撑。

Stable quality output is supported by advanced production capacity.

在铜仁江口，一座被业内称为“世界抹茶超级工厂”的抹茶生产基地持续运转。这里建成了目前世界最大的抹茶单体精制车间，通过标准化、智能化生产体系，将抹茶加工的关键环节进行精细化控制，实现品质的稳定与可复制。这一能力，使铜仁抹茶在对接国际市场时，不仅“做得好”，也“供得稳”。
In Jiangkou County, Tongren operates a matcha production base widely known in the industry as the "World's Matcha Mega Factory." The site houses the world’slargest single-site matcha refining workshop. Through standardized and intelligent production systems,key processing steps are precisely controlled, ensuring both quality consistency and reproducibility. This capability allows Tongren not only to produce premium matcha, but also to supply global markets reliably.

在品质与产能的共同支撑下，铜仁抹茶逐步在国际市场站稳脚跟。

Supported by both quality and capacity, Tongren matcha has steadily gained a foothold internationally.

在全球抹茶需求不断增长的背景下，铜仁抹茶的增产，并非仅仅是单纯的加法，而是建立在品质稳定、标准清晰基础上的产品迭代。今年，铜仁梵净抹茶首次实现对日本市场的大规模出口，数百吨抹茶从贵州出发，进入更广阔的国际市场。业内人士认为，在部分传统抹茶产区产量波动的情况下，贵州铜仁凭借稳定供应能力，正成为国际市场的重要补充。
Amid steadily rising global demand for matcha,the expansion of Tongren's production has not been a matter of volume alone. Instead, it has been driven by continuous product upgrading built on stable quality and clearly defined standards, enabling scale growth to advance in step with quality assurance. This year, matcha from Tongren achieved large-scale exports to Japan for the first time, with hundreds of tons shipped from Guizhou to overseas markets. Industry observers note that as output in some traditional matcha-producing regions fluctuates, Tongren's ability to provide stable supply is making it an increasingly important complement to the global market.

从抹茶原料到多元应用，贵州抹茶的国际化路径并未止步于生产端。
Beyond raw materials, Guizhou's matcha industry is also expanding downstream.

围绕抹茶，贵州不断拓展食品、饮品及副食品等应用场景，以贵茶集团为代表，推动抹茶从单一原料向多元产品体系延伸，于今年创立的食品品牌“吾茶白”，打造抹茶融合甜品点心畅销广东、上海等地。在贵州，一条集种植、加工、研发、应用于一体的抹茶产业链正在形成，也让贵州抹茶更深度地融入全球消费市场。

Centered on matcha, Guizhou is steadily expanding its application across food, beverages and processed products, promoted matcha's transition from a single raw material to a diversified product system. This year, Guizhou Tea Group launched a new food brand, "Wu Cha Bai," making matcha-infused desserts and snacks that have gained popularity in markets such as Guangdong and Shanghai. In Guizhou, an integrated matcha industry chain—covering cultivation, processing, research and application—is taking shape, enabling Guizhou matcha to integrate more deeply into global consumer markets.

产业变化，也吸引着越来越多国际目光走进铜仁。
These industrial developments are also drawing people from around the world to Tongren.

Dolce Amore朵琪阿莫勒意大利西餐厅创始人、主厨 Curti Simone 专程来到铜仁江口的抹茶工厂探访。来到贵州之前，他就听说“中国抹茶之都在铜仁”，也听闻“好山好水出好茶”。深入了解抹茶的种植环境和生产体系后，他在这里找到了理想的抹茶原料。“抹茶正在被世界重新认识。”Curti Simone说，“它不仅是一种风味原料，更是一种能够参与全球料理体系的食材。来自贵州的抹茶，在品质、稳定性和表达空间上，都具备国际竞争力。”
Curti Simone, founder and head chef of the Italian restaurant Dolce Amore, recently visited a matcha factory in Jiangkou County. Before coming to Guizhou,hehad already heard of Tongren as "China's matcha capital" and of the region's reputation for high-quality tea. After learning more about the local growing environment and production system, he found what he described as ideal matcha ingredients. "Matcha is being rediscovered by the world," Simone said. "It is not just a flavor ingredient, but a material that can truly participate in global cuisine. Matcha from Guizhou offers quality, consistency and expressive potential that make it internationally competitive."

从国际媒体的关注报道，到全球市场的持续需求；从一座精制车间，到不断延伸的产业链；从一杯抹茶，到一位远道而来的国际大厨。贵州铜仁抹茶正以其品质基础和产业能力，持续走进全球视野，也让世界通过这一抹绿色，更加深入地认识贵州，感受贵州独特的魅力。
From international media coverage to sustained global demand; froma single refining workshop to an expanding industrial chain; and from a cup of matcha to the journey of an international chef—matcha from Tongren, Guizhou, issteadily entering the global spotlight. Through this vibrant green product, the world is gaining a deeper understanding of Guizhou and its distinctive appeal.

来源：动静贵州